Set up in the year of 1980, Dawlance was one of the first pioneers in Pakistan for home appliances and aimed at making the life of the households perfect with its products and services. Based at Karachi, it started the journey from manufacturing refrigerators and has ever since grown and metamorphosed into other consumer electronics of freezers, microwave ovens, and split air conditioners, that add value to the home. Spearheaded by the vision of its founder, Bashir Dawood, it currently has three factories in total at Karachi and Hyderabad and has spread to 37 sales branches and 750 franchises across Pakistan and the Middle East. The further content speaks more about the proliferation of the organization under bashir dawood.
The best in class
The following are some of the core features of the organization for which it gained good market value and brand in Pakistan and other neighboring countries:
- Within the past 30 years of inception, it has spread the category from just refrigerators to washing machines, chest freezers, vertical freezers, microwave ovens, and split air conditioners, that meet the customers’ expectations and are in line with the safety compliances of the different nations.
- With a revenue of USD 220.6 million in 2015, bashir dawood did not just decide to take a rest and rather decided to grow further via the decision of getting under the wing of Turkish manufacturer, Arcelik A.S. at USD 258 million. This allowed the organization to gain the expertise of another leading appliances company and combine it to further improve the services.
- Reliability has been one of the premium points for the company and it has always strived to engineer and manufacture the products that last long in the market and offer the required values to the customer that it has been expecting.
- Along with the part on reliability, Bashir has also spearheaded the organization into five other values of communication, respect for individuals, openness, teamwork, and creativity, to not only delight the customers but also create a thriving workplace preferred by the employees.
- The last and foremost core point has been the excellent after-sales service rendered to the end customers. All of the queries are resolved within hours of the complaint registration and necessary incentives are also rolled out at times to keep the engagement up with them.
Owning the best
With all of these features, you cannot simply avoid the urge of owning one of the home appliances from Dawlance. This can be easily done by either visiting any of the offline stores to physically check and buy the product, or order the same from leading e-commerce websites and earn extra offers on the purchase. On an ending note, never fear the returns out of Dawlance products as they are set to offer you the best in class.